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Was Your Insurance Claim Denied By the Life Insurance Company of the Southwest?

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Life Insurance Company of the Southwest (Southwest Life), like other life insurance companies, sells you a story. They tell you that when you sign up for a policy and pay your premiums, you’re getting protection, security, and peace of mind. Once you purchase your policy, your loved ones are forever protected should unfortunate circumstances come to pass. Like other large insurance companies, however, Southwest Life’s pitch is just that: a story. When your loved one passes away, you are likely to find Southwest combing through the evidence and the language in the policy to gin up a reason to deny coverage and avoid paying you and your loved ones what they owe.

At Gianelli & Morris, we’re familiar with all of Southwest Life’s maneuvers and tricks. Life insurance companies like Southwest will look for any reason they can find to deny a claim, and we know how to analyze their stated reasoning and murky policy language. We’ll help you fight back against unreasonable insurance denials, regardless of whether Southwest Life argues that the denial was justified.

Who is the Life Insurance Company of the Southwest?

Life Insurance Company of the Southwest has been selling insurance products since 1955. The company is now part of the National Life Group, a massive insurance conglomerate that has been offering insurance policies since 1848. The group offers many insurance and financial products including investments, retirement plans, annuities, and various forms of insurance including term, whole, and universal life insurance policies.

Life Insurance Company of the Southwest’s Bad Faith Conduct

Southwest Life has a track record of deceiving its customers to protect its bottom line. Southwest Life was the target of a class-action lawsuit for advertising insurance policies as retirement or investment vehicles that “misrepresent[ed]” the costs, risks, safety and security of the policies, treated policy lapse “in a misleading matter,” “deceptively present[ed] the guarantee values, fail[ed] to define key terms, and impl[ied] that nonguaranteed elements are annual guarantees.” Although that lawsuit faltered for procedural reasons, the allegations show that Southwest Life is not above deliberately confusing or misleading its customers to generate profit.

Southwest Life has also been the target of an ongoing class action alleging that Southwest Life, Premier Financial Alliance (“PFA”), and other members of the National Life Group are the perpetrators of a pyramid scheme designed to trick Chinese, Vietnamese, and Filipino immigrants and their families into buying and selling life insurance policies. If true, the alleged conduct is beyond despicable.

Gianelli & Morris is Ready to Help You Get the Life Insurance Benefits You Are Owed

The life insurance denial lawyers at Gianelli & Morris have decades of experience protecting the rights of policyholders and beneficiaries. Whether your claim was denied based on alleged misstatements in the application, lack of medical evidence, an excluded cause of death, a policy lapse due to missed premiums, or any other reason, our life insurance legal team will fight for you. We know the law, we know the players, and we know how the insurance game works. We’ll investigate your policy, the circumstance of the covered party’s death, and the evidence in the record, and we’ll help you put together the strongest case to recover the policy benefits you are owed.

Call Gianelli & Morris After a Life Insurance Company of the Southwest Claim Denial

If someone you care about has passed away and the Life Insurance Company of the Southwest has denied your claim, or if you have been denied life insurance coverage by another life insurance company in California, contact the compassionate and effective Los Angeles insurance denial lawyers Gianelli & Morris for a no-cost evaluation of your claim at 213-489-1600.

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